Portfolio
Google Terminology
Hired full-time to work on an internal CRM, my job was to give a complete refresh to the content, terminology, and categorization of terms, while supporting multiple projects across a 200-person org. I worked with design, PM’s, and other stakeholders to deliver a content style guide.
Expedia
Expedia’s flight booking flow needed a refresh, and they were also interested in adding a sustainability option. I worked closely with UXR and UXD to design a better flights flow all while giving users the option to lower their carbon footprint.
Realbotix
This robotics company needed alternative use cases for robots. My job aside from conversational design, was to brainstorm ideas. We eventually decided to turn a robot into a social media star. We took this company’s social media platform from 800 to 70k followers in 2.5 months, with my single idea.
Portfolio Video
Want an easy way to see how I solve UXW issues in real-time? This video walks you through two examples of flows I worked on at the Discovery Channel and Rentspree.
I saved them $500k/year
My strategy when it comes to creating content requires so much initial digging into the business and the user goals that sometimes this method uncovers non-content issues. Read how my UX Writing method saved this company 500k/year in business costs.
Rentspree Website Copy
This company is all about making it easy to manage a rental property. I spent my first 6-months here redesigning the marketing content for the main website.
Published UXW Article
Titled “Dear companies, here’s how to hire a UX Writer,” this article published on UX Content Collective delves into the specifics hiring managers should look out for when interviewing their first UX Writer.
While working on Google’s internal CRM for Google Ads sellers, I realized a lot of the terminology we used was inconsistent, undefined, and confusing within the user experience. I set out to identify and solve the issue while redefining the experience.
A quick project I worked on for an interview with the Walmart app shopping team. Here I provide 3 suggestions on how to create a personalized shopping experience and increase repeat purchases.
Walmart App
Realbotix Content Style Guide
This is a basic style guide that covers the voice, tone, and style when writing content for our interactive AI and social media robot personality.
Good vs Bad Copy
See how I refresh old copy from Google’s internal CRM using my new content principles.
Brand Voice Workshop
Brand messaging, voice, and tone are the foundations of any good content strategy, but when an organization lacks clear brand messaging, I get to do the discovery work of getting us there. View the slide deck I created for a workshop I designed to uncover brand messaging, voice, and tone at Rentspree.
Writing Samples
A lot of my work consists of fixing, aligning, and creating new guidelines for existing content. Here are a few samples of me fixing copy for different projects.