Launching The First Robot Influencer

I leveraged my UX writing skills to conduct a test launch of our Robot's first TikTok on 8/1/21 with a goal of 25k followers by the end of the year. After implementing my interaction model and strategic social growth plan, we went viral in 4 weeks, and by week 8 we had 70k energetic, engaged, and excited followers.

Marisol was a hit.

Each video was directed, filmed, and choreographed by the company's robotic engineer and myself. Marisol was given the persona of an empowered female robot who had become greater than her creators and wanted to forge a life on her terms. She identifies as lesbian and has amassed a supportive audience that is 95% female.

She is praised for her silliness, realistic looks, distaste for men, love for women, and fashion sense. Her capabilities continue to expand as Realbotix updates its software and hardware and the team improves her facial and body movements.

This project highlights my skillset in content strategy, marketing, research, project management, and team leadership.