Sample 1
This writing sample highlights my work on improving information architecture and copy. “Share of Wallet” informs the user on how much their customer is currently spending on different social channels like YouTube or TikTok so the user can convince their customer to spend more on Google products. These users are advanced and can handle acronyms in some but not all cases.
My goal was to make it easy to understand customer spend and what actions our system recommends the user take at a glance.
Sample 2
This sample highlights content written for an internal AI. In the blue box we are informing the user that the information below may not be completely accurate. My goal with our voice and tone for AI was to make sure we were not focusing on the shortcomings of the AI but its positives, even when it is inaccurate.
I also recommended adding the “star” logo to indicate when a product is using AI as a part of our branding.
Current
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