I was excited to work on Expedia’s sustainability option for flights with their amazing design team. Together we found the answers to help us understand what sustainability meant to customers and how much they desired to lower or reduce their carbon footprint when booking a flight. I worked on both the marketing copy for the site and the UX copy for the flight flow and badging.

The final product combined both education and design to finally offer customers the option of reducing their carbon footprint when flying.